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Is your business growing, but cash still feels tight?

Get instant financial clarity—uncover where money is leaking, margins are shrinking, and what’s holding you back from scalable profit. Take the Cashflow & Profitability Scorecard to see exactly where you stand.

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If you looked at your bank balance today, could you confidently say how much of it is truly 'available' (after bills, tax, payroll, subscriptions)?Yes, I know my true available cash positionRoughly, but it is more of an estimateNo, it is basically guesswork

How often do you review a simple cashflow view (in/out + runway)WeeklyMonthlyOnly when I feel worried about cashRarely or never

How predictable is your cash collection (payments landing when you expect)?Very predictable (few surprises)Somewhat predictable (occasional delays)Unpredictable (delays are common)Chaotic (I cannot rely on timing at all)

Do you know which products/services (or offers) are actually most profitable after delivery costs and team time?Yes, I track profit by offer and use it to decide what to sellI have a sense, but I do not measure it properlyVentito acerbitas laborum surgo cubo.Not really, I mainly look at revenueNo, I have no idea what is most profitable

Which best describes how you track gross margin (or delivery margin)?I track it regularly and have targetsI look at it occasionally, but not consistentlyI do not track margin, only revenue and expensesI am not sure what my margin is

When profit drops, how quickly can you identify why?Within a week (I can pinpoint the driver)Within a month (after I look into it)It takes a while and usually feels unclearI usually cannot tell, it just feels 'lower'

Do you know what actions would improve profitability most right now?Yes, I know the top 1-3 actions and I am executing themI have a few ideas, but I am not fully sure which will move the needleNot really, profitability feels like a mysteryNo, I do not know what would improve profitability

How confident are you that your pricing reflects the value you deliver (not just what competitors charge)?Very confident, pricing is value-led and intentionalSomewhat confident, but I suspect I undercharge in placesNot confident, pricing has evolved randomlyI am pretty sure I am undercharging

What is the quality of your revenue right now?Mostly recurring/retained or repeatable (predictable)A mix of predictable and one-off revenueMostly one-off sales, it resets each monthRevenue is spiky and hard to repeat

How often do you discount, negotiate down, or add extra scope to win deals?Rarely (we hold price and scope well)Sometimes (depending on the client)Often (it is normal in our sales process)Almost always (we struggle to sell at full value)

How clear are your fixed costs and 'non-negotiables' each month?Very clear, I know the baseline number and track itSomewhat clear, but it moves aroundNot very clear, costs creep upNo idea, I only find out after the fact

When expenses rise, what typically happens?We catch it early and adjust quicklyWe notice, but it takes time to actWe only react when cash feels tightWe do not really control it, it just happens

How confident are you that your team time and tools are being used profitably (not just busily)?Very confident, we measure and manage efficiencySomewhat confident, but there is wasteNot confident, we are often busy without clear ROINo confidence, it feels messy and reactive

How clear is your financial strategy for the business (what you are optimising for and why)?Very clear (we have a strategy and financial priorities that guide decisions)Somewhat clear (we have priorities, but it is not fully defined)Not very clear (we are mostly reacting)No clear strategy

How clear is your financial plan for growth (budget, targets, and priorities over the next 90 days)?Very clear (documented and reviewed regularly)Very clear (documented and reviewed regularly)Somewhat clear (we have targets, but the plan is loose)Not very clear (we are mostly reacting month to month)No clear plan

How well do you understand how scaling will impact your cashflow (timing gaps, upfront costs, runway)?Very well (we have modelled it and planned for it)Pretty well (I understand the main drivers)Not well (growth often creates cash surprises)Not at all (I assume growth means more cash)

How confident do you feel making major financial decisions in your business?Very confidentSomewhat confidentNot very confidentNot confident at all

Do you have a forward-looking forecast you trust (even a simple one)?Yes, and I update it regularlyYes, but it is out of date sometimesI have something basic, but I do not trust itNo, I do not forecast

How often do you review performance against goals (revenue, margin, cash, key KPIs) and decide next actions?Weekly or fortnightly (it is a habit)MonthlyQuarterly (or ad hoc)Rarely or never

My costs are growing at a sustainable rate (relative to revenue). Which best describes you right now?Yes, costs are controlled and growing slower than revenueMostly (some months costs jump, but overall it is okay)Not really (costs often rise as fast as revenue)Unsure (I do not track it clearly)

As the business grows, how in control do you feel financially?In control (I trust the numbers and the plan)Mostly in control (some areas feel fuzzy)Often not in control (it feels reactive)Not in control at all (it feels stressful and uncertain)

Before you hire or expand, how do you evaluate affordability?We model the impact (cashflow, runway, break-even)We do a rough calculation, but not a full modelWe decide first, then hope revenue catches upWe have no process for this

How confident are you that you can invest in growth opportunities without putting day-to-day cash at risk?Very confidentSomewhat confidentDefero aestus ocer.Not confident at all

How clear do you feel about your business's financial future over the next 6-12 months?Very clear (I can see likely outcomes and have a plan)Somewhat clear (I have a rough view)Unclear (it feels uncertain)No clarity at all

Which best describes your current revenue stage?Under $250k per year$250k-$1m per year$1m-$5m per year$5m+ per year

What is the main financial outcome you want over the next 90 days?Stabilise cashflow and reduce surprisesIncrease profit margin without burning outRaise prices or improve sales qualityReduce costs and improve efficiencyBuild a forecast and decision rhythm I can trust

What is the biggest thing getting in the way of better financial decisions right now?I do not have clean, up-to-date numbersI am not sure what is driving profit (or loss)Pricing and scope creep are hurting marginCosts have crept up and feel hard to manageI do not have a forecast I trust

What kind of support would suit you best right now?DIY templates and a simple system I can implementA short, focused 1:1 sprint to fix the biggest leaksOngoing coaching/accountability with regular reviewsDone-with-you finance function (setup + ongoing)

Anything else you want me to know about your current cashflow or profitability situation?No, that covers itYes, I will share a quick note after the results

What is your biggest financial challenge right now?

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